This week, students from The Hague University of Applied Sciences’ Esports Minor visited GameLab in Zoetermeer. Their programme introduced them to the world behind game development, from concept to an audience of millions.
They received an introduction to the Dutch Games Association, then explored the story of Online Soccer Manager to discover how an idea that began in an attic room could become a worldwide success with hundreds of millions of players. They also explored the Dutch Innovation Factory, including a tour of the lab and the Game Basement. Naturally, a gaming session in the Mini Arcade was part of the visit.
The games industry is now the world’s largest form of entertainment and is growing faster than music and film combined. According to Statista, the market is expected to be worth more than 260 billion dollars in 2025. For the 30 students taking the sports management and esports minor, understanding this sector is increasingly important, from gamification in sport to accessibility, inclusion and competitive gaming.
The Netherlands plays a notable role. Names such as Team Liquid, Team Gullit and the H20 Esports Campus reflect a strong focus on talent development and education. Compared with major markets such as Asia and the US, the Dutch approach centres on education, connections and grassroots growth. Organisations such as House of Esports and Zoetermeer-based A One Man Army show how this prepares the next generation of esports professionals for a future full of opportunities.