What exactly is gamification? How can you use it as a web or app developer? What are the pitfalls of relying solely on extrinsic motivation? The gamification workshop introduces intrinsic and extrinsic motivation, goals and techniques for applying game elements in a non-game context.
GameLab delivered this workshop for the first time on 25 September 2023, to an audience of students from the lab and The Hague University of Applied Sciences’ Communication & Multimedia Design (CMD) programme.
Alongside the theory behind gamification, we showed examples of effective and ineffective uses, including elements from our games OSM and Plaza Challenge, as well as everyday examples from brands such as Google, LinkedIn and Starbucks.
Read more about the gamification workshop.